From delivering personalized content to helping build the corporate brand, boosting customer engagement, reducing cost, and increasing sales, mobile apps have a lot to contribute to businesses irrespective of the industry they operate in. There is no denial of the fact that the popularity of mobile apps is soaring high every day with 1.96 million apps are featured in the App Store and 2.46 million apps are available on Google Play (as of the second quarter of 2019).

In recent times, the mobile app development industry has been greatly influenced by different innovations including Blockchain, Internet of Things, Augmented and Virtual Reality, AI and Chatbots, Cloud-based mobile app development, M-Commerce, and lot more. Let’s take a closer look at what will be the mobile app development trend in 2020 and the coming years.

The Beacon Technology

The Beacon technology has been embraced by various industries already for its ease to use in location technology and proximity marketing. It is a big hit among hotels, hospitals, museums, restaurants, etc. Beacon can be an interesting technology to use in the retail business especially when merged with IoT.

Wearable Trends

Smart wearables are not new. We have already seen the growing demands of fitness bands, smartwatches, trackers and smart rings. The wearable industry is growing steading and to tap into this growing business, mobile apps should look for integration with these smart wearables. Since each wearable device needs a platform to function, mobile app developers should keep an option to have their apps integrated with the wearables seamlessly.

AI-enabled apps

AI has already brought in revolution and the days are not far ahead when we will have smart AI-enabled apps for every business. AI has already seen its integration in many mobile apps, and different industries like healthcare, accounts, financing, customer service are not far away to have AI integrated into their business apps.

Cross-platform app development

An app that runs in multiple platforms is a cross-platform app. Developing a cross-platform app reduces time-to-go-to-market along with the development cost of the organization. Having a cross-platform app gives a business a competitive edge over its peers. Cross-platform app development is going to see a mainstream trend in 2020 and of course in the coming years.

Low – code app development to gain popularity

Low code app development keeps coding simple and hence removes the need for large amounts of manual coding. Since the coding is kept simple, there is no complexity and at the same time let your business grow seamlessly. Low-code app development is going to gain huge popularity in the next few years.

Blockchain

Blockchain has already caused disruption and reshaped the mobile app development industry. Businesses are already leveraging blockchain for enhancing security, tracking, and quality controls. Many businesses are already using blockchain for ensuring secure and faster transactions. Blockchain is going to stay and play an important role in the mobile app development in 2020 and years to come.

Instant apps may have a future

Google launched instant apps way back in 2016. An instant app is a native app that works as a website. So that users don’t need to download anything to get access. Hollar and NYTimes claimed that they were able to increase the conversion rate from 20 percent to 27 percent by introducing an instant mobile application. Instant apps are going to see some traction in the coming days.

Mobile apps are indispensable for a business that wants to see growth. Irrespective of the technology you adopt, mobile apps are going to rule across industries for years to come. If you are contemplating to start 2020 with a brand-new mobile app for your business, then we are here to help you. We have built some amazing mobile apps for our customers and can help you with building one. Whether you wish to build an app from scratch or already have the framework ready, we can guide you at every step. Schedule a call today and get app-ready by 2020!

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Come December 31st and we will be at the end of a decade. Over these years, the internet has grown and changed with the evolution of smartphones, AR, VR, AMP, AI, and so many more. And this goes for web designing trends and technologies too. Gone are the days of grids and stock photos. Web designing has now been taken over by vibrant and bold color schemes and illustrations, with machine learning in place, websites have become smarter, from typography to text usage, voice and VR interfaces and everything that you can think of the modern UX. There are so many new things happening every day in web designing that it is almost impossible to cover them all. Here is our top list of web designing trends for 2019.

Bright colours

When we talk about visuals, colour scheme plays an important role. 2019 saw all bright colours – from image overlays to animations vibrant colour pallets gained much popularity and will continue to do so in 2020 as well. While bright colours started gaining popularity from flat images, it has been embraced wholeheartedly by designers. Even Pantone has got into the trend by naming bright blue – Living Coral – as the ‘colour of the year’.

Illustrations

Illustrations have gained a lot of popularity because it reminds us of the exclusive nature of art.

3 D illustrations

Web designers are looking to add depth and shapes to graphics designed to blur the edges and create a 3D effect. While VR is not accessible to all, we can still see its influence in the current web designs. Depth in layers and animations are the trendsetters when it comes to 3D illustrations.

Playing with emotions

We have seen the trend of emotional design on the rise and it’s going to stay for some time. But what is emotional design? Putting it simply, emotional design is all about making a connection with the user. Quoting Design Shack, “emotional connections fall into four basic categories — joy and sadness, trust and disgust, fear and anger, and surprise and anticipation.” The purpose of emotional design is to evoke any one or more of the emotions in the consumer to make an emotional connection. Experts believe that websites and apps that are missing out on establishing an emotional design, might get lost in 2020.

Surreal and abstract designs

Surreal and abstract designs have made their place in web designing trends and they are going to rule for some time. Users love this because users can relate to these designs in their terms – the concept is pretty much in line with the emotional design concept and that’s why it works well.

Design for conversational interfaces

With the evolution of technology, the way people interact with their phones and websites is changing. Many people use voice interaction in their smart devices and so web designers need to keep in mind to create a user experience that is in sync with the way people interact with their websites.

Black and white are back

As we already discussed, how bold colors are creating a style statement in web designing, at the same time, we are also seeing how black and white combination is making impressive designs. If you are counting on shapes and objects more than the color scheme, then black and white are the tones for you.

Single page design is the new normal

Scrolling down was once passé but it is making a comeback again where web designers are adding more interesting scroll features. With intuitive storytelling that keeps the audience hooked, single page design is making a strong foothold in 2019 and beyond. The single-page works better in mobile than multiple pages. And as we know – mobile users are used to scrolling.

Gradients are cool

When you want to add a fun burst of colours to your web designing, gradients work well. Try gradient background if you need to breakdown the texts or create an interesting background for product placement.

Vintage typography back in style

The vintage typography has been the most eye-catching and refreshing web designing trend we have seen in 2019. It gives better screen resolution and readability thus engaging with the users.

From colours to layout to typography there has been a paradigm shift in the web design trend in 2019. It would be interesting to watch which of these trends stay in 2020 and what new features come in the new decade. Till then, we bid adieu. 

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Until smartphones came to existence, marketing was done in the traditional way. Brochures and pamphlets were the common means to reach out to potential customers or buyers. Then the smartphones came and everything changed. Having a business app is not just a trend, but it is a necessity. If you’re a business and if you don’t have an app, then you are certainly lagging behind your competition. Having a business app certainly gives you an edge over competition to build your presence and offer your services to a wide customer base irrespective of the geographical boundaries. However, if you are a small or medium sized company or just starting up, cost can be a major hindrance to building your business app. In addition to the cost, it also takes a lot of effort, time and energy to build a robust app. As a mobile app development company, we often come across one of the most common questions from business – how to reduce the cost for mobile app development? Well, the good news is, if you have the right strategy in place, it won’t cost you a fortune to build an app that works perfect and often WOW your customers. Over the years, we have tried different strategies and hacks that allow you to build a cool working app at an affordable cost. Sharing with you some of the tried and tested tips that have always worked for us.

App development cost reduction tips that work!

1. First thing first. The more features you add, the development cost increases. While we definitely love to have a lot of engaging features to make the app stand apart, when we have a fund crunch it is wise to go with the features that are absolutely necessary. To evaluate, make a list of the features that your app should have ideally.
2. Once you are sorted on what all features you want in your app, the next logical step is to build the app. You can either have an in-house team who can build it for you or you can outsource it to an app development company like us. The benefit of outsourcing is immense. You get to explore working with some of the best app developers, you don’t need to bear the overheads of having an in-house team, and above all you get the best business app.
3. Next in line is determining the platform. While it is great to have an app that works on multiple platforms, you also need to keep in mind the cost of development such app. If your budget is limited, investing in a cross-platform app can help you to get the maximum ROI. Since a cross platform app development doesn’t involve any hardware integration, you can significantly reduce the cost for app development.
4. Leverage the readymade open sources that are readily available. Not only you can build your app quickly using the open source platforms, but you also save a significant amount on the cost. What more? Since these are tried and tested platforms there is not much scope to go wrong.
5. Go for pre build features to further minimize the cost. For example, you can go for a third-party plugin support instead of building your own push notification or a 24 * 7 chat functionality.
6. Leverage MVP or Minimum Viable Product which is basically a prototype of an app you wish to build. Since it has all the required functionalities and features, it can let you test your app on real users and help you understand the engagement. MVP is a blessing that saves a lot of development cost and rebuilding cost. It also saves the app in its initial stage from bugs, if it arises at all.
7. Go for standard interface and animation instead of developing customized UI which will definitely cost you more.
8. Opt for the agile methodology to avoid repetitions, reduce expenses and minimize risk factors. As this methodology encourages to divide the entire development cycle into small phases, you can optimize it to the maximum to get the desired result at a minimal expense.
9. An app development doesn’t end at the development stage. To make it work successfully, you need to monitor and address any technical glitches. Troubleshooting on time not only keep your expenses at bay, but it also helps to keep your customers satisfied and engaged.

While having an app is absolutely necessary to compete and thrive in this digital world, you don’t need to burn a fortune to build one for your business. The key is to find the right mix of strategy and industry best app developers. Fortunately, we offer both. Get in touch to discuss how we can help you build an app on budget that gets trending!

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As we continue to live in the age of smartphones, mobile apps are going to rule our lives for many years to come. With thousands of apps getting developed and pushed into the app stores every day, there are hardly any businesses that are not leveraging this powerful marketing tool to reach a wider audience base globally. However, the most important question is how do you stand out from this age of cut-throat competition when every organization, big or small, startups or enterprises have an app developed for their businesses? If you are looking for an app to be developed for your company and make it a class apart, then here are some of the current trends that will be influencing mobile app development in 2019. Read and see how you can incorporate them into your mobile app.

Trends that will be influencing mobile app development in 2019

1. Artificial intelligence and Machine Learning

Let’s face it, AI and ML are redefining the way we are doing business. Every industry is now leveraging the power of AI and ML to create an engaging user experience. The mobile app industry is not left behind as more and more mobile apps are harnessing the capabilities of artificial intelligence and machine learning. If you have not invested in it yet, you may lag behind. SIRI is one of the biggest examples of how AI and Machine Learning is now bringing in disruption in the mobile app technology.

2. Blockchain technology

Blockchain gained enough attention in 2018 and the blockchain technology market is forecasted to hit the $20 billion mark by 2024. If you’re an app developer then you should tap this field to understand how to make it widely accessible to your audience through engaging apps.

3. Smart wearable

Smart wearables like Apple Watch and Microsoft’s Hololens have caught our attention lately. The smart wearables are surely going to influence the mobile app development technology in the coming few years. All these smart wearables (jewelry, watch, display device or sensors embedded in clothes) will communicate with the mobile apps giving out various useful and important information. If you’re into sports, healthcare, fashion or fitness industry, you will especially be benefitted from this.

4. On-demand apps are on demand

We have seen how on-demand apps are taking on the app development industry. On-demand apps like Uber and Swiggy are already creating disruption, and the demand for more such on-demand apps are on the surge which will be influencing the mobile app industry in the coming days.

5. Engaging UI and UX

How do your users feel about your app’s UI and UX? Are they engaging enough? Remember, it takes a few seconds for a user to uninstall an app and move on. If you are looking for developing an app that converts, then you certainly need to invest some time on UI and UX. Explore new technologies like augmented reality, interactive content layers, circular design patterns, and explicit content to stand out. Keep updating with relevant content and delight your users with engaging UI and UX.

6. IoT or Internet of Things

Perhaps you have already witnessed how IoT is taking over everything. This technology lets you interlink various aspects within an organization so that each entity can access relevant data faster. You should be exploring this platform if your business goal is heading towards agility.

7. Instant apps

Mobiles apps which are fast and do not consume too much of device memory space are going to rule for the rest of 2019. Instant apps are something to watch out for if you’re concerned about the memory space. Instant apps, as the name goes, works instantly without any need to install them. This works great with users who want to utilize the benefits of the app without consuming the mobile memory space.

8. Mobile commerce (M-commerce to rule)

Our shopping preference had seen a paradigm shift in the last few decades. From physical currency, to credit cards, to the mobile wallet to digital currency – the evolution has been enormous. Mobile commerce is now one of the preferred methods of shopping. Hence, if you want to have a great mobile experience, your app should have an integrated payment gateway along with mobile wallets.

If you’re developing an app, you should watch out for the mobile app trends. That’s the only way to stand out and make a difference.

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Smartphones are now a part and parcel of our lives. Data says 70% of the world population remains connected to the internet through their smartphones. From reading the online newspaper to ordering food, to the online transaction and staying connected on social media with family and professional network… the smartphone is there at every step. Leveraging this trend and human behavior, mobile app development companies are focusing more on creating better mobile app user experience by using artificial intelligence or AI.

AI is no more fiction, but a reality. Remember, when you visit an e-commerce app and order a product you see something like “buyers who bought product A also bought product B”? that’s the power of AI. It interprets online user behavior and shows content based on the data for longer user engagement.

As per a report published by Statista, “the global market value of AI is estimated to cross 1.7 billion U.S. Dollars by the end of the year 2020.” So, if you have not yet leveraged AI for better mobile app user engagement, then probably you’re missing out a potential chunk of customers. If you’re still sceptical, let’s look at some of the benefits that AI can bring in your mobile app user experience.

Why it is a good idea to use AI for better mobile app user experience?

1. Apps that are integrated with AI helps in automation of regular activities. Let’s consider the cab app that you use daily to commute from home to work. Every time you log in, the app shows you your preferred route. Google lens is another AI enabled mobile app. If you focus your phone’s camera to any object, it shows up all the relevant information about the object. We don’t realize it as much, but AI is there helping us with our daily errands.
2. The most beautiful thing about AI is it enables you to know your user behavior and engagement with your app. Natural Language Processing and Machine Learning are two techniques that let you find out what kind of content your user is liking on your app. This insight gives you an edge to focus on areas that your customer would be interested to know. Thus, you can make your app more useful and meaningful to your customers.
3. Automated logical reasoning is another aspect that can be incorporated into your app enabled by AI. For example, consider your OLA / Uber app. The AI enabled app gathers data from other cabs travelled in the same route and offers you an automated service that shows you the shortest distance.

How AI helping mobile app designers for better user experience

Similar to how AI has found its way in other industries, AI has made its place in mobile app user domain as well which has led to a concept called AI UI design. The concept is based on two aspects – artificial intelligence and user experience. Leveraging the power of AI, mobile app designers are now all set to design top-not mobile apps that would certainly leave a lasting impression in the user’s mind. App designers are now integrating AI to automate time-taking repetitive tasks like image resizing. AI is also helping designers to build designs in local languages using the power of AI based translations. The best thing about AI is it helps the designer get an insight on which sections the user is spending more time and interacting on a regular basis and which areas need attention or improvement. Using these data, a better and more user focused app designing can be done which will surely engage the user more. AI can also help to bring in more consistency between the products and the user.

Here’s a quick overview of how app designers can leverage AI

1. AI-based chatbots and voice recognition system can let you create a personalized and better user experience
2. AI let you gain an insight on what the user is looking for, what content they are reading and where they are spending maximum time. Leveraging these data you can focus on areas that need your attention
3. AI let you automate many aspects of your designing work. For example, if you need to replicate a page multiple times (may be in different languages) you can do so easily using AI. No need to worry about brand or product consistency which might get missed if done manually. With AI by your side, there is no need to worry!

Things to keep in mind when leveraging AI

AI works on the vast pool of data. But you need to collect the data from your users. So, be open and transparent when you’re collecting the data.

Remember, your users are not bound to give you the data. However, you can make it easier for them. For example, a simple like / dislike button can do the job for you!

Build the trust with them so that they are open and willing to share the data. Giving an ‘opt in’ and ‘opt out’ is a great way to do so. The users know that they can opt out or opt in as per their willingness.

Last but not the least. Show them the results! If they are giving you the data of their likings let them know that you’re listing and acting upon it! Deliver the results. Rest will all fall in place.

AI technologies to look for in 2019

1. Natural Language Processing
2. Speech Recognition
3. Machine Learning Platforms
4. Decision Management
5. Deep Learning Platforms

How can I better my mobile ap user experience?

While it is great to have an app powered by AI, not everyone can do it. Hence, you need to hire a company like us who has enough industry exposure and knowledge about the latest technology to help you build an app using AI. Whether you have an existing app or wants to build one from scrap, we are here to help you out.

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The digital world is evolving. Having a business app is no longer a luxury, but a necessity if you wish to stay ahead of your competition. Statista says that by 2020, 2.87 billion users will be on smartphones. If your audience is a part of this user group, then definitely you can’t afford to not have your app presence. Whether you’re a startup or an enterprise, having a mobile app has become mandatory. If you too are considering to have your mobile app, then this post is for you!

Building an app may sound easy, but there are lot of things to keep in mind while developing an app. If you’re planning for one, then here is a list of ten things to consider while developing a mobile app.

Understand your audience

This may sound basic, but this is where your homework should begin. Knowing your customers surely gives you an edge over your competition. Understanding their requirements, how they engage with your business, what kind of information they look, their age and demographic range, their pain points will help you to develop a tailor-made app that your user won’t want to leave.

Consider your budget

“I would love to have all the possible features in my app.” If that’s what you think in your head, then it’s time for a reality check. While it is no doubt having multiple features in your app is a great idea, your budget may not permit the same. Hence, it is critical to keep your budget in mind before you jump into developing your app and later get caught by surprises.

Platforms to use

Coming to the technical front, determining the platform on which you want to develop your app is important. If budget permits, go for both Android and iOS versions because these are the two most common platforms where your user base will be. If your budget is limited, it is advisable to begin with the Android version because most of the smartphone users are Android users. Also determine if you want to go with Hybrid or Native apps. While Hybrid apps are cheaper, it needs a lot of testing to make it bug free. On the other hand, native apps can run smoothly once built but might not be a cost-effective solution. Determine your priorities and requirements to decide on one.

Keep your app up-to-date

Mobile platforms are constantly updated. Hence it is important to keep your app up-to-date as well, or else it may become redundant or incompatible. Keep this in mind while developing your app.

User friendly UI/UX

This is one of the most important aspects to consider while developing an app. A user friendly and simple to use UI/UX is very critical for your users to love your app. No one likes a wacky UI/UX. Use the latest technologies and spend considerable amount of time in designing and developing your app’s UI/UX.

Analytics integration

A mobile app that is backed by app analytics tend to do better in the long run. Why? Because it gives you all the insights on how your users are engaging with your app. A deep analysis of the data fetched by your mobile app offers a lot of information and inputs to help you understand the areas where your app is performing well and which are the areas of improvement. Having app analytics in place and fine tuning your app as per the inputs received from the analytics will surely help your app to stand out.

What’s unique?

Yes, you read that right. There are thousands of apps on the app stores and many more getting added to the list every day. Why would a user choose your app over a competition? Wear the hat of a user and think about it. Your app is the best way to connect your brand with your user and get them converted. Think out of the box and add unique features that addresses the pain points of a user. Keep innovating and tweaking. Remember, users get bored easily seeing the same thing every day. The best way to grab their attention is to add unique features and making it interactive.

Efficiency of the app

Another important and crucial factor that can ‘make’ or ‘break’ the success of your app. Ensure your app is fast to download, works the way it is intended to do , doesn’t use too much of data, and doesn’t consume too much of memory or processing power of your phone.

Testing

Testing is important. Don’t forget to test your app before you launch it or push down the app store. Your app should be perfect in all aspects – navigation, high performance, and offer all that you have promised. You should ensure there’s no bug and it’s working fine.

Last but not the least, add some great content

A great app without any content is of no use. So, ensure your app has highly engaging, insightful content that can add value.

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Hybrid mobile app vs native mobile app — which one is for me?

The debate between hybrid mobile app vs native mobile app is ever-lasting. While some developers fancy hybrid mobile app, others vouch for native mobile apps. Before we jump into the nitty-gritty of hybrid vs native, let us understand the basic difference between the two. Hybrid mobile apps are developed on the web using HTML5 and JavaScript so that they can function in multiple platforms. It has a single programming language which works on any platform. On the other hand, native mobile apps are done for a single platform. They follow certain guidelines so as to enhance the user experience. If you’re planning to build a mobile app for your business and unsure which way to go, then here we’re to help you figure out what will work best for you. While there is no clear – cut demarcation or direct answer to the question, knowing what to expect from each of these will definitely help you to make an informed decision.

In this post, we will take a step-by-step approach to help you make up your mind – hybrid or native.

User Experience

User experience is the prime concern of every app developer and app owner. If your user doesn’t find your app appealing and friendly, it takes a few seconds for your user to turn away from your app. With thousands of apps getting released every day, the competition is high and you can’t afford to ignore your user’s experience. While a great user experience can create a fantastic first impression, the bad user experience will definitely turn off your user. Having said that, the native app gets an edge over hybrid app when it comes to user experience. While hybrid apps have lots of other benefits including cost-effectiveness, remember user experience can get hard hit if you’re opting for hybrid apps.

App performance

Remember how you feel when an app you want to use takes ages to load? Frustrating right? Loading an app to open and function properly is another critical aspect to keep in mind when developing your app. In a native app, the loading time is faster as it can communicates directly with the device hardware. On the other hand, a hybrid app cannot communicate directly with the device hardware. The app first goes to its respective hybrid platform. The platform then executes the code and communicates to the device hardware. In short, a hybrid app takes longer to load as compared to their native cousin.

Maintenance

Hybrid apps are a clear winner in this section. Maintaining a hybrid app is a piece of cake as compared to the native apps. In native apps, app developers have to ensure the apps are working fine in any version of the device operating system as many users do not tend to upgrade their device operating system. Thus, maintaining the native app becomes a tedious task for the developers and is not a cost-effective option.

Integration

Integration in native apps is much easier as compared to hybrid apps. For example, GPS integrated apps are on high demand because everybody on social media wants to know where you are. If you want this feature to be enabled for your app, a native app is your best bet.

Portability

Portability is easier on hybrid apps because of its multiple nature platform as compared to native apps.

Time

With more and more businesses adopting the lean methodology, business is quick to have their app developed, up and running in no time. If that’s what you’re looking for then the hybrid app is for you. If you’re interested to wait for at least six months for a reliable and working app, then choose the native app.

Cost

With all the points discussed above, it is evident that native app development is costlier than hybrid apps. If your budget is tight, then a hybrid app is your best option. Both hybrid app and the native app has its own set of pros and cons. It’s up to the business to choose one depending on their business goals and overall go-to-market strategies. However, if you’re looking for experienced app – developers, then we’re here to help you. We have in-depth knowledge of both hybrid and native app developments and our expert mobile app developers can guide you to make a decision.

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