Until smartphones came to existence, marketing was done in the traditional way. Brochures and pamphlets were the common means to reach out to potential customers or buyers. Then the smartphones came and everything changed. Having a business app is not just a trend, but it is a necessity. If you’re a business and if you don’t have an app, then you are certainly lagging behind your competition. Having a business app certainly gives you an edge over competition to build your presence and offer your services to a wide customer base irrespective of the geographical boundar...

In earlier times, anyone who wanted to build a web application had to own his/her own physical hardware to run the server which was a cumbersome approach. But, gone are the days, and we have come a long way since then. We are now in the age of serverless cloud computing where you don’t need to worry much about the underlying infrastructure. You can easily write and deploy your codes without having to bear the pain of owning and managing a physical server. That’s the beauty of serverless cloud computing. The benefits of serverless computing are manifold, but before tal...

NLP or Natural Language Processing is one of the most interesting and exciting features of data science that aims to analyse the human language and facilitate human – machine interaction. It can be safely said the future of NLP is bright and promising and it is going to rule AI and machine learning in the coming days. What is NLP? In simple words, NLP uses computational and mathematical approaches to analyse the human language and helps machines to engage in human interaction through conversational language. This is achieved by machine learning. It...

How can DevOps accelerate go to market of a product? As more organizations are embarking on their digitization journey, the urgency of having quick adaptability, flexibility and agility are felt like never before. This has led to a paradigm shift in the IT delivery culture and how enterprises have functioned for so long. Enterprises are now feeling the need to adapt to an agile approach which will accelerate the go to market of a product and ultimately increase the ROI for the business. DevOps is one such software development practise that has introduced a n...

Before we start talking about how managed hosting can boost your business, let’s first understand what is managed hosting. As defined by TechTarget, “Managed hosting is an IT provisioning model in which a service provider leases dedicated servers and associated hardware to a single customer and manages those systems on the customer's behalf.” Now let’s understand what are the different features of Managed hosting Different managed hosting providers offer different features. However, the most common ones include: Automatic backups of data

If you’re a WordPress user, then you’re already aware of its great features. With so many free templates available, it is easy to use and set up your website, loads of great features and some amazing SEO tools to give a boost to your content. Undoubtedly, WordPress is one of the best Content Management System (CMS) out there. But, with popularity comes security issues too. The last thing you want is to wake up and find to your horror that your WordPress site is hacked by some hacker or your site is suspended for phishing emails. Quite possible, isn't it? It’s not jus...

Shared or dedicated hosting? What does that mean? What are the differences and how to know which is the best for you? In this blog, I have jotted down everything that will help you to make an informed decision. What is shared and dedicated hosting? As the name suggests, shared hosting is where you are allotted a space in the server and you share it with others. You pay for your allotted space only. You pay extra when you exceed the allotted space limit. On the other hand, dedicated hosting plan lets you use the server only. There is no one else sha...

Storing data in the cloud is one of the best practices that IT companies are adapting to at a very fast pace. The benefits of having your data in clouds are immense. Clouds lets you access your data at any time from anywhere --- which is adding more dynamism and agility to businesses. Teams can collaborate and work together on a single project across geographical boundaries. However, without everything on cloud, data are now more vulnerable. Hence, it is essential to secure your cloud and safeguard it from hackers. If you are leveraging clouds or planning to leverage ...

Designing involves a lot of creativity. There is no doubt about it. However, there are certain design principles that every designer should know and follow to design a successful website. You need to keep in mind that designing is a part of your marketing and a well thought web design plays a critical role in conversion of leads! As a designer you are aware of the numerous fonts, layouts, templates, color options that you have. But striking the right balance is the key if you want to create a website that leaves a lasting impression. We have been trying and testing di...

How the page load time of a website affects SEO, User experience and revenue Everyone loves to become first. Because there is no place for the second. When breaking news happens, the news channel rushes to be the ‘first’ to cover the news. When a new product is launched, everybody wants to be the first to see and review it. Same psychology holds true when a user visits a website. The user expects websites to work with the same agility when the person is looking for any important information. If the page takes forever to load, the user simply moves away to ...

Future of IT infrastructure management Future of IT Infrastructure Is Always On, Always Available, Everywhere - Gartner Information technology is evolving at a fast pace. New technologies are coming up almost every day. One of the biggest assets of the IT companies is its large volume of data. If you’re a data-driven IT company who is adept with the new technologies, then you must be concerned about your IT infrastructure management. How can you keep your data safe and secure, especially in a dynamic environment where the environment is consta...

As we continue to live in the age of smartphones, mobile apps are going to rule our lives for many years to come. With thousands of apps getting developed and pushed into the app stores every day, there are hardly any businesses that are not leveraging this powerful marketing tool to reach a wider audience base globally. However, the most important question is how do you stand out from this age of cut-throat competition when every organization, big or small, startups or enterprises have an app developed for their businesses? If you are looking for an app to be develop...

Smartphones are now a part and parcel of our lives. Data says 70% of the world population remains connected to the internet through their smartphones. From reading the online newspaper to ordering food, to the online transaction and staying connected on social media with family and professional network… the smartphone is there at every step. Leveraging this trend and human behavior, mobile app development companies are focusing more on creating better mobile app user experience by using artificial intelligence or AI. AI is no more fiction, but a reality. Remem...

The digital world is evolving. Having a business app is no longer a luxury, but a necessity if you wish to stay ahead of your competition. Statista says that by 2020, 2.87 billion users will be on smartphones. If your audience is a part of this user group, then definitely you can’t afford to not have your app presence. Whether you’re a startup or an enterprise, having a mobile app has become mandatory. If you too are considering to have your mobile app, then this post is for you! Building an app may sound easy, but there are lot of things to keep in mind while...

Hybrid mobile app vs native mobile app -- which one is for me? The debate between hybrid mobile app vs native mobile app is ever-lasting. While some developers fancy hybrid mobile app, others vouch for native mobile apps. Before we jump into the nitty-gritty of hybrid vs native, let us understand the basic difference between the two. Hybrid mobile apps are developed on the web using HTML5 and JavaScript so that they can function in multiple platforms. It has a single programming language which works on any platform. On the other hand, native mobile apps ar...